THE PANEL

WHEN: Wednesday, June 9th from 6:30p to 8:30p

COST: $15

SNACKS provided by POP CHIPS

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New York 411 Production Guides for ther first 50 registered attendees

WHERE: DCTV, 87 Lafayette Street, New York, NY

SCENEPR is hosting a panel for Internet Week NY to explore Social Media's influence on both on Film & Television. How is social media used to launch films, build social communities around TV series and films? How are film producers, pr, marketing agents, networks and studios using this new weapon in the battle to find new revenue for films both pre and post production.

Join moderator Brian Reich, Managing Director of little m media & author of the book,"Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience" as he leads a panel of film & social media experts during this engaging and informative discussion/Q&A.

THE MODERATOR

Brian Reich

Author & Managing Director, little m media

Brian is the managing director of little m media. He provides strategic guidance and other support to organizations around the use of the internet and technology for communications, engagement, education, and mobilization. Brian is also the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007).

Brian is a regular writer and speaker on the issues involving the impact of the internet and technology on politics, society, and the media. He works with brands and maketers, nonprofits and charities, media companies and sports/entertainment/culture groups. He has contributed to dozens of books and other projects and teaches consumer behavior and marketing strategy at Columbia University. He is the editor of Thinking About Media and contributes as a Fast Company Expert.

Brian and his wife, Karen Dahl, live in New York, NY with their son, Henry, and daughter, Lucy.

THE PANELISTS**:

Jessica Lee

Director of Aquisitions, Indies Direct

Jessica Lee is an Attorney and Consulting Producer for film. Most recently, she worked as a producer for marketing and distribution for American Faust: From Condi to Neo Condi, a documentary about the corruptive rise to power of Condoleezza Rice. The film premiered at the 2009 Denver Film Festival, where it was a runner-up for the prestigious Maysles Award. The film recently completed a theater run at the Starz Denver Film Center and won the Golden Palm Award at the 2010 Mexico International Film Festival.

She also serves as the Director of Acquisitions for Indies Direct (www.indiesdirect.com), a pioneering new online distribution company that aims to help filmmakers connect with their audiences, while retaining the lion’s share of profits from the sales of their films. The venture, started by Sebastian Doggart, the Director of American Faust, is currently in its pre-launch phase.

A self-described social media junkie, Lee spends a lot of time on Facebook, Twitter, You Tube, and Vimeo, amongst others, making connections and promoting her projects. She is a graduate of Columbia University's School of Law and spent four years in private practice before shifting to producing. She is a member of the Volunteer Lawyers for the Arts where she has represented both artists and filmmakers.

Mark Lipsky

Consultant, Insight Cinema

Lipsky’s career took flight in a time when films made outside of the Hollywood system were consistently profound, thrilling and genuinely independent. At the legendary Cinema 5, Lipsky had a hand in the release of some of the most celebrated European and American independent titles of the day. Perhaps more importantly, he was exposed to the company’s enigmatic and inspired President, Don Rugoff, the first and last impresario of the Independent film movement. Rugoff, through his chain of unrivaled Manhattan movie houses and a steady stream of elite content, was the first to market and exhibit off-Hollywood cinema on par with commercial blockbusters.

Dan Talbot’s New Yorker Films presented the first opportunity for Lipsky to work together with his brother Jeff, whose own film career began under the tutelage of original DIY filmmaker John Cassavetes, While Cinema 5 mainly focused on works by internationally renowned directors, New Yorker introduced Americans to inspired upstarts from across the globe including Bertolucci, Fassbinder, Sembene, Godard, Ozu, Rohmer, Wenders and Almodovar along with Americans Errol Morris, Wayne Wang, John Sayles and many others.

After a brief side trip off the reservation with Paramount Pictures, Lipsky returned to the fold when he accepted a position at a quirky and anonymous company called Miramax Films. It was here where Lipsky cemented his reputation as a passionate and innovative marketer and where his efforts were acknowledged as the primary catalyst that transitioned the company from industry oddity to industry leader.

Mark Lipsky's Insight Cinema offers domestic and international distributors, producers and filmmakers advice on digital strategies and audience development among other issues. He blogs at InciteCinema, a plug-and-play solution for American independents and filmmakers around the globe who wish to either bypass or enhance traditional bricks-and-mortar release strategies.

Teal Newland

Vice-President of Business Development
Participant Media | TakePart

Teal currently leads new business development for TakePart LLC, a wholly owned division of Participant Media.

She joins TakePart from The Walt Disney Disney Company, where she worked on the development of their social media strategy across every major division, including Park & Reports, Pixar/Animation/Theatrical, Home Entertainment, Interactive Studios/Gaming, Disney Corporate Alliances, Disney Channel, ABC, and ESPN.

Prior to Disney, Teal served as Commercial Director for 60Frames Entertainment, an independent content studio funded by The Pilot Group and United Talent Agency (UTA), that developed original programming for digital distribution. 60Frames' portfolio of content creators included Joel & Ethan Coen (No Country for Old Men, Fargo, The Big Lebowski), John August (Corpse Bride, Charlie and the Chocolate Factory, Charlie's Angels: Full Throttle), and Scott Burns (The Bourne Ultimatum, An Inconvenient Truth), with media and distribution partnerships in HBO, Sony Pictures Entertainment, Warner Brothers, MTV, MySpace, MSN, Bebo, and Verizon Wireless.

Before joining 60Frames, Teal spent six years with Microsoft in strategic sales management and business development roles across their US and European offices. Her last role, based in London, was the Head of Multinational Sales for Microsoft Advertising, a division charged with building strategy and executing sales across its MSN, Windows Live, Mobile, and Entertainment & Devices assets. Teal lead an extended team of sales, account management, and creative professionals in the development of branded entertainment, media, and performance initiatives for global advertisers including adidas, Cartier, Chanel, Lacoste, Nike, Philips, Samsung, and Unilever. Teal's team also served as the global center for strategic agency relationships and was key in initiating and managing partnerships with the media divisions of WPP, Omnicom, Interpublic, Publicis, Havas, and Aegis.

Teal started her career in digital media as one of the first employees of ScreamingMedia, a content aggregation and syndication platform founded by Jay Chiat, the co-founder of Chiat/Day, the agency behind Apple Computer's infamous 1984 Super Bowl spot, and the Energizer Bunny campaign, two if Brandweek's top twenty campaigns of the past twenty years.

Teal graduated Cum Laude and Phi Beta Kappa from the University of Washington and holds a certificate in international studies from the Universidad de Granada in Spain

Danae Ringelmann

COO/Founder, IndieGoGo

Danae Ringelmann co-founded IndieGoGo - an online crowdfunding platform for ideas - to democratize fundraising. Passionate about helping artists and entrepreneurs embrace the DIWO (Do-It-With-Others) approach, Danae speaks often at conferences. Recent speaking engagements include Producer’s Guild of America, Internet Week NY, Digital Hollywood, Big Omaha, TieCon, UGCX, and UC Berkeley. Danae serves as an Advisor to The Conversation, and Fast Company Magazine recently named her one of the Top 50 Women Innovators in Technology.

Prior to IndieGoGo, Danae was a Securities Analyst at Cowen & Co. where she covered entertainment companies including Pixar, Lionsgate, Disney, and Electronic Arts. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan's Investment Bank and Private Bank. In the wake of 9/11, Danae co-produced a concert reading of Incident at Vichy, an Arthur Miller play addressing the politically charged topic of racial profiling.

Danae is a CFA charterholder and holds an MBA from the Haas School of Business at UC Berkeley. Danae graduated with a B.A. in Humanities from UNC-Chapel Hill, where she was a Morehead Scholar and varsity rower.

Visit IndieGoGo at http://www.indiegogo.com or read their blog at http://www.indiegogo.com/blog. You can also follow them on Twitter at http://www.twitter.com/GoGoDanae

Francesco Rulli

President/Owner, Film Annex

Francesco Rulli is the founder and the president of Film Annex (http://www.FilmAnnex.com), an online independent film distribution platform and Web TV Network. Film Annex took off with a small film catalog and several members, consisting of independent filmmakers and film enthusiasts at the end of 2006. Currently, Film Annex and its network of 140 Web TVs have more than 160,000 registered members, approximately 800,000 daily visits, and 3.4 million videos streaming every day, including award-winning content from international film festivals.

For further information on Film Annex's Vision, Mission and Network visit: http://www.filmannex.com/filmannex

Francesco Rulli is also the founder of MTI USA (http://www.MTINewYork.com), a consulting firm providing fashion and media related services to the top 200 North American fashion industries. From 1995 to 2007, MTI managed the New York offices and sales of leading Italian textile manufacturers. Under Rulli’s leadership, MTI became one of the leading Italian textile agency operating in the United States.

Adding to his success in the fashion business, Rulli founded another company in 2002, Uncle Kimono & Mrs. Mudd (http://www.UncleKimono.com), which served the fashion and design inspirations of John Malkovich. Three years later, Rulli founded and became the president of Phase One, a global sourcing, product developing, and garment manufacturing company now incorporated within the MTI group.

Francesco Rulli is also an active member of the Global Medical Relief Fund (http://www.GlobMed.org), an organization committed to bring hope and help to children who are missing or have lost the use of their limbs, have been severely burned, or are otherwise damaged due to the atrocities of war, natural disaster or illness.

Visit http://www.FrancescoRulli.com

Tim Shey

Founder/Head of Creative and Audience Development, Next New Networks

Tim Shey is one of Next New Networks' founders, and has led the company's creative and platform strategy from its beginnings in late 2006. As Next New Networks' first head of programming and creative development, he assembled the most diverse and successful portfolio of original video entertainment programming on the Internet, including hit networks ThreadBanger, Indy Mogul, Fast Lane Daily, Barely Political, $99 Music Videos, and Ultra Kawaii. Next New Networks programming has racked up nearly 1 billion video views and ten Webby Awards to date, more than any other independent media company. His current focus is building the largest, most loyal and engaged audiences for Next New Networks' series, working with creators, producers and partners across the web to optimize and scale the company's distribution platform, and design better experiences and interaction with viewers and communities.

Tim’s fifteen years as a designer and producer include projects in television, mobile, and the web. In 1996, Tim co-founded Proteus, a pioneering interactive agency, which was responsible for the first-ever nationwide interactive TV broadcast using mobile phones during FOX’s Super Bowl XXXVI, and produced mobile phone-based interactive TV experiences for NBC's 2004 Olympics and four seasons of NFL, NASCAR, and MLB on FOX Sports. His work as Proteus' creative director also included major interactive campaigns for AT&T, Sony, Sprint, Newsweek, ExxonMobil, The Washington Post, Gibson, and Motorola, and network-wide mobile content offerings for HBO, ABC, Discovery, and FOX. After selling Proteus in 2004, Tim consulted for organizations such as Brookings and People for the American Way and worked as a producer on landmark early web series such as Rocketboom, Amanda Across America, and Afterworld.

Tim's personal blog is at shey.net. You can also follow Tim at twitter.com/moth.

Marissa Spano

Creative Director,Soul Speeker Media

Marissa Spano, creative director for newcomer SOUL SPEEKER MEDIA has already made waves in the media and music communities. Her placements have landed her and her clients in Time Out New York, Future Music, SoulTracks, on The Today Show, at The International Emmy Awards, The Latin Grammy Awards and Hollywood's "30 Under 30" Event. Marissa and her team produce music and brand campaigns for films, events and products. They work with non-profits, mission-driven companies and people who want to make a difference. Visit Soul Speeker Media at http://www.soulspeekermedia.com or follow them on Twitter at http://www.twitter.com/soulmedia

**Panel is subject to change

THE AFTER-PARTY

WHEN: Wednesday, June 9th from 9:00p to 12:00 Midnight

WHERE: Delicatessen, 54 Prince, New York, NY | 9:00p to 12 Midnight

COST: FREE TO ATTEND. RSVP IS REQUIRED
RSVP at AFTERPARTY@SCENEPR.COM

After the business talk it's time to get down to the social as we invite you to unwind and relax with other Internet Week revelers at the end of another great day of Internet Week events.There'll be a full bar with Drink Specials like $8 Malbec, $8 Gruner, $5 Bud Light all night long.

Come feel the hipsterdom at this “major” SoHo “social” scene from the Cafeteria crew, a double-decker, glass-walled bar/eatery that includes a sunken lounge and an unexpected underground bar room.

OUR SPONSORS

THE HOSTS

SCENEPR! is a network for media, arts & entertainment professionals, entrepreneurs and organizations hoping to initiate dialogues, spark collaborative projects and strengthen business connections. Visit us at http://www.scenepr.com or follow us on Twitter at http://www.twitter.com/sceneprnyc.

Sponsorships are still available for these events. Please review our offerings HERE